In April, Google announced that it will add a label for “highly cited content” to search results. The aim is to highlight the most reliable original sources. According to the company, the novelty aims to help readers find “the most useful or relevant information for a news story”. But how can this update impact companies, marketers and SEO specialists? Let's find out in this article.
Since the beginning of the pandemic, we have seen a huge increase in people watching videos from Reels and TikTok. Are you the type of person who also likes these new trends? If so, you'll be glad to know that Google is already working on ways to show short videos in search results more often.
If you've ever come across the Yoast SEO plugin, you've certainly heard about transition words. But, do you know how to use them, and how important are they to create a more intelligible text? In this content, we share some tips on how and why to use transition words in posts.
If you have a business and are thinking of enhancing your digital marketing strategy beyond your own website, YouTube can be a great tool. YouTube is today the second largest search engine in the world, losing only to Google (which by the way owns YouTube). That's why, if you do a Google search, for example, YouTube videos are often among the results provided. Have you noticed? This is because, in addition to those videos being linked to the topic of your research, they also have good SEO practices.
It is very common for SEO to be confused with a strategy that works best for large companies only. Many professionals support this concept, as they believe that organic optimization is similar to the working logic of sponsored links.