H1, H2, H3: understand how to use Heading tags in SEO

Anyone who works as a strategic copywriter needs to know how to use heading tags in SEO. After all, they are essential not only to visually organize the content, but to inform the material's priority to Google. This is necessary because, despite having 100 billion monthly searches, Google cannot (yet) understand the content of the text on its own.

SEO Mobile: optimize your pages for mobile searches

SEO for mobile, or just Mobile SEO, gathers the best practices, strategies, configurations, methodologies and tools used by developers, webmasters and marketing professionals to guarantee indexing and improve the ranking of websites in searches performed on mobile devices. Today, most searches are done via mobile, so it is essential to be aware of the good SEO practices related to this.