If you are starting a new business or a similar venture, building a brand is one of the most important steps to take. And one of the challenges in this process is to create a website and optimize it. You know that organic traffic, from good positioning on search engine results pages, is important. But how to do SEO for new, recently launched websites that do not have any domain authority?
To be fully in the world of digital marketing is vital for most companies - this provides immeasurable potential. In this context, a Digital-First strategy is capable of transforming different aspects of a business, leading it to a totally digital future that can be clearly identified in the economic horizon. If you have difficulty with your digital strategies or are starting a new company, here are 5 ways we can help you with that.
Is it still worth creating a blog in 2021? Many companies ask themselves this question today, since the blog is a tool that has been used for years in content marketing. This is an understandable question, so let's start the text with the answer: yes, it is still worth creating a blog! But it's just no use doing this without any planning, okay?
In order to help sites that want to improve their positioning in search results, Google has a Webmaster Guidelines, a guide with optimization tips that help the search engine find, index and rank pages. However, in addition to instructions for a good SEO strategy, Google also points out several actions that should not be done.
Black Hat are mainly actions that can be applied on a website in order to improve its ranking. These practices are considered misleading by Google and go in the opposite direction to the recommendations given by the company and the best SEO practices. It is important to point out that Black Hat techniques can cause an immediate increase in traffic, but they are not efficient in the long run.