Is SEO for videos important? Yes! Here are some tips

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When it comes to SEO, the first things that comes to our mind are usually texts or blog posts, right? But think about this: whenever you search for something on Google, you will notice that there are also videos related to the subject among the first results. And how did they get there? Well, just like a blog post – it’s a combination of good content with good SEO techniques.

Videos are a trend right now, but also they are here to stay. And it takes a lot of work to have a good performance on the search engines, YouTube, Vimeo or Daily Motion. But how does SEO for videos work? What are the necessary steps?

How does SEO work for videos?

The first things we usually think about are the keywords. In a blog post, they are distributed in the text and identified by search engines when they are indexing the content.

But the truth is that this is only a fraction of the SEO techniques, even when it comes to written content. There are still several other techniques that are part of the optimization process. In the case of the videos, the keywords are still there, only in a different way. And they also represent only a portion of the work.

Of course, it’s always important to remember that certain rules apply to any type of content. There’s no use in doing the best possible optimization strategy if you don’t have a good content. And who will rank your videos? Search engines and video sites – like Youtube and Vimeo. Each one has its own classification criteria, which you should watch out for.

SEO Techniques for Videos

  1. Remember that every element on your channel – on YouTube or other hosting sites – counts. That is: think about the layout as a whole, standardize the visual identity, create playlists that make navigation easier.
  1. Be creative about the titles – it’s important that it draws the attention of your target audience, but also it should tell search engines what that content is, so it’s easier to crawl it. So avoid very mysterious or vague titles.
  1. Do not forget the description of the videos! The information box just below the exhibition area is a fairly noble area that is often overlooked. This description is important because it’s a way for YouTube to understand what that video is about – and so recommend it to other users who may have an interest in the subject.
  1. Do not forget to include the tags in the specific tag field. In videos, they’re just as important as in written content – and can get more visitors to your channel.
  1. Always be aware of the new features proposed by the platforms. YouTube, for example, is always testing new tools such as making posts without video or even stories.

What are the benefits?

In short, investing in SEO for videos is something that will help increase organic traffic to your channel and promote engagement among viewers. You can also bring audiences to your website or other communication channels.

If you have more questions about SEO optimization for videos, feel free to contact me at hianney@gmail.com, your Vancouver SEO Consultant.

 

Teaching SEO at Langara College Vancouver

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Thank you Langara College for having me to talk about Search Engine Optimization to the marketing students on Thursday night February 28, 2019. It was a special moment for me as it was my first presentation to students and I was very happy to see how interactive the students were in asking questions.

seo trends 2019

 

 

 

 

 

 

Here is some feedback from the students after my presentation from the teacher:

“I loved the information on how to build links for a personal account – very manageable for a student to do on different profile builders, so super helpful. Would love to learn more about building a personal website and key things to keep in mind for optimization.”

“I learned the importance of utilizing the right keywords and how links are essential for seo maximization.”

“I learned about meta-tagging and how coding would help with organic search”

“Good visuals,  add more examples from your clients please”

” I really enjoyed the session with Anney today thank you for organizing. I did learn a number of things today for instance I did not know that link creating on the website makes such a huge impact on how much traffic sites get. Also it was very interesting to learn about Anney’s strategy of only working with customer per industry I think depending with what one is doing that could be a great strategy.”

“I thought Anney did a great job presenting, especially for her first time! It was most definitely not boring, actually quite the opposite. The information provided was enlightening, useful, and interesting. I especially liked how Anney provided visual samples of how you utilize SEO as well as gave us materials of the links for creating online profiles.

Thanks for sharing your knowledge with us Anney!”

“I enjoyed the presentation, it made be realize how many technical aspects go into what pops up on your Google search results. It made me realize that search engine optimization is similar to a science that can be learned, as opposed to just luck and how popular you are. Hearing about meta tags was very interesting, I might read more about that concept and use it for myself. The speaker was engaging and had interesting insights. I wish she spent more time talking about hacks and giving us tips. Overall, it was a good presentation :)

“The guest speaker today was great. Only significant feedback would be for her to work on not communicating in such a self-deprecating way.”

Learned:
- importance of links
– importance of not overdoing links
– putting your name on multiple platforms to build your SEO

Feedback
Anney’s slides seemed unnecessary since she mostly referred to actual content and examples of her work through Google (which is better than showing slides). She answered questions clearly and provided insight into her job. I would like to know more about what a “day in the life of” looks like, how she schedules her time, what tools are effective, and where to source clients. Overall I found the presentation useful and gained some useful tips for the future. Thanks Anney and Stephanie.”

“What I felt Anney did well:
– Briefed us on her field of expertise very professionally and clearly
– Detailed and clear explanation of SEO and how it works
– Great energy and enthusiasm
– Helpful stories and insightful experiences of how the industry works
– Awesome first time presentationWhat she could improve on:
– Less text in the PowerPoint. Her stories and experiences provided much more insight.

All in all, Anney did a wonderful job, and educated us thoroughly through use of examples and stories, of how SEO can help your business and why. Her energy and enthusiasm throughout the presentation was engaging and interesting to listen to. Her answers to our questions were also very thorough.”

 

5 easy tips to optimize your content through SEO strategies

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We all know the importance of the SEO strategies to optimize content, right? After all, creating a blog today is easy, writing is easy, publishing a post is easy… But how can you get people to read your posts? How to get a good spot in Google? There are a lot of tips, hacks and strategies to accomplish that, but let’s focus on these five to start:

Pay attention to technical issues

Unless you have technical knowledge, you will probably need professional help of a blog/site developer here. You can know everything about SEO but still not get organic readers from Google. Check for problems like broken links, bad redirects and page speed – this is very important!

Your site should be responsive!

Today, most of the online traffic worldwide comes from mobile devices. According to a The Statistics Portal – Statista research, in the fourth quarter of 2018, 47,2% of global web traffic came from mobile devices. The percentage was 38,45% in the period of 2015. So YES, it is also very important that everyone get to have a nice reading experience when reaching your blog or site – in a computer, a tablet or a mobile device.

Relevant content

Of course you need to know how to choose good key-words and key-phrases. But you also need to provide good content to the readers. When thinking about ideas for your blog posts, think in which category you could put it: answer a question, provide a numbered list (like a checklist) or teach something (tutorial/guide).

Don’t forget link building

The more you link and get linked (from relevant sites, of course), the more you benefit from it! The Google site crawlers system works a little bit like the academic system – the more you get referenced, more trustworthy you are. 

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Use social media in your favor. Today, there are tons of information everywhere – this is an easy way to get your information to reach more people.