Did you know that Google invites people to test and evaluate search its search engine effectiveness? Yes, we talk a lot about Google bots, but it is important to remember that there are also human beings evaluating how the platform works.
A friendly URL is the address or path that will lead the user to a particular page to check the content he/she wants. This path should be clearly defined, always thinking in technical SEO terms and user experience.
Keywords are essential elements for content development and search engine rankings. However, its use is not totally unrestricted, it is always necessary to deal with keyword density.