Google Page Experience: everything you need to know about the new Google ranking factor for 2021

Yes, page experience will be a new Google ranking factor coming into operation next year 2021. And this reaffirms its commitment to the user experience. Content quality remains the focus, but elements like speed, security, navigation and compatibility with mobile devices will now directly influence the position of pages in searches.

H1, H2, H3: understand how to use Heading tags in SEO

Anyone who works as a strategic copywriter needs to know how to use heading tags in SEO. After all, they are essential not only to visually organize the content, but to inform the material's priority to Google. This is necessary because, despite having 100 billion monthly searches, Google cannot (yet) understand the content of the text on its own.

Referral traffic in Google Analytics: what it is and why it matters

Closely monitoring the performance of a website is very important for any Digital Marketing strategy. After all, the website is your company's virtual presence and must always be available, in addition to being at the top of search engines and offering a great user experience. In this post, we’ll talk about one of the metrics that measure your site’s performance: referral traffic, its importance, how it’s measured and how to improve. Follow us in the next few minutes to learn in detail everything related to this important metric.