In April, Google announced that it will add a label for “highly cited content” to search results. The aim is to highlight the most reliable original sources. According to the company, the novelty aims to help readers find “the most useful or relevant information for a news story”. But how can this update impact companies, marketers and SEO specialists? Let's find out in this article.
Since the beginning of the pandemic, we have seen a huge increase in people watching videos from Reels and TikTok. Are you the type of person who also likes these new trends? If so, you'll be glad to know that Google is already working on ways to show short videos in search results more often.
Of all the types of online search that exist today, none better matches the growing advancement of mobile experiences such as voice search. In the US, for example, about a third of the population uses voice search capabilities, which corresponds to at least 40% of all internet users in the country according to Emarketer data.
EAT stands for Expertise, Authority and Trust — three factors Google uses to measure the trust it should place in a brand or website. YMYL means Your Money, Your Life. This categorizes industries and search queries that could result in the searcher entrusting their money or their life (i.e. their health and well-being) to a company. And what do these two acronyms have to do with your company's SEO strategy? That's what we'll find out in today's article.
If you've ever come across the Yoast SEO plugin, you've certainly heard about transition words. But, do you know how to use them, and how important are they to create a more intelligible text? In this content, we share some tips on how and why to use transition words in posts.