With the constant updates of Google’s algorithm and new ways of producing content, the forecast is that there will be important changes in search engines for the next year. Therefore, it is important for companies to be aware of SEO trends in order not to miss opportunities to expand results.
After all, having a website occupying the top positions on the Google search page organically provides numerous advantages to the company: greater visibility, increased traffic to the page, generation of credibility, among other benefits.
SEO for Year 2023 – Hot Topics
Do you want to stay on top of the news that comes around? Read this article until the end and understand what your company must do to reach a prominent position on the Google search page later this year.
1. SEO for Tiktok & Instagrm
Yes, unlike other social networks, where an SEO strategy matters little, on TikTok it is very relevant. Also because, according to a new Google report released in October, 40% of Generation Z prefer to do searches on TikTok and Instagram rather than using conventional search tools. So, if you use TikTok and/or Instagram to promote your brand, apply the SEO techniques you’ve accumulated making content for websites there too.
This can be done using hashtags, keywords and, of course, creating content that is useful for the audience you want to reach. That is, if you already work with ranking strategies in your day-to-day life, this is simpler: it’s just a matter of adapting the content to different platforms.
2. SEO for Images
That e-commerce has been intensifying more and more, you already know, right? And this is a trend that should remain constant in the coming years. So, if you work in this area, SEO for images is essential. This means that, when registering images in your brand’s online store, you must use explanatory names and add descriptions as well. This will make your product images appear more easily for consumers who may be searching for them via Google (either through a written/voice search or through image recognition on the platform itself).
3. AI is Here to Stay
More and more we will see the use of artificial intelligence tools to help create content and serve the public. And this topic is quite comprehensive: there are already a number of options ranging from chat bots to software capable of creating images according to a predefined description. And this offer of tools only tends to increase in the near future. Everything is a matter of finding out which ones suit your business model and help you optimize your work processes and content creation.
4. Quality Content Still Reigns Supreme
Technology exists to help and facilitate the creation of content, but no matter how many new tools come along – at the end of the day, quality content is still essential. That is, be up to date with trends and news in the area of content creation, but never stop focusing on producing material that really answers your audience’s questions and is useful for the leads you want to conquer.
Vancouver SEO Consultants
Did you read this article and still have questions or even want to change your content production and SEO strategy? So click here and talk to us – we can answer your questions and help you find the best way to intensify your brand’s presence in the digital environment.