The maxim “what counts is the first impression” is a reality in the digital environment. A friendly URL is good for Google and good for the user - and the goal of any website or blog is to be easily found. An organized and “clean” address is one of the first lessons in SEO and a fundamental condition for good Digital Marketing practices.
If you have or if you want to have an e-commerce, you probably know that it's not easy to perform well in sales all the time. How to be seen in the midst of so much competition? How to make room in the ocean of the internet? One of the essential tools for any online business is digital marketing.
If you are reading this post, chances are you already know the importance of having a digital marketing strategy to grow your business. This includes, of course, a website with an effective layout (which is beautiful, clear, objective and, most importantly, responsive - so that it can be accessed on both desktop and mobile); the hosting on a server that ensures that your page is always up and running; and finally, having a good SEO strategy that attracts customers who are looking for the product or service that you offer.
If you work with digital marketing for business or you have your own brand, you may already know the importance of good web design for your site. Today, a brand's website is often its business card to the world - it's the first contact your prospects can have with your company. So, yes, a visually pleasing, functional website that provides all the information customers need is essential.
A friendly URL is the address or path that will lead the user to a particular page to check the content he/she wants. This path should be clearly defined, always thinking in technical SEO terms and user experience.