Knowing the SEO algorithm and being aware of its updates are basic principles for those who want to place themselves on the first pages of Google. The so-called ranking factors are varied, but there are some more important ones – and it is on them that your attention should be directed to achieve the desired results.
Imagine that you put together a digital marketing strategy including SEO and relevant keywords to your segment and created a website for your company. And from there, you started to feed it with quality content, following the strategy plans. At first, the results were promising, but, over time, the data showed that accesses and/or engagement dropped. And now? What can be done to reverse this situation? Even more important: what were the causes for this drop in page performance?
In order to help sites that want to improve their positioning in search results, Google has a Webmaster Guidelines, a guide with optimization tips that help the search engine find, index and rank pages. However, in addition to instructions for a good SEO strategy, Google also points out several actions that should not be done.
Black Hat are mainly actions that can be applied on a website in order to improve its ranking. These practices are considered misleading by Google and go in the opposite direction to the recommendations given by the company and the best SEO practices. It is important to point out that Black Hat techniques can cause an immediate increase in traffic, but they are not efficient in the long run.
Google currently receives about 100 billion searches every month. This makes the search engine the biggest source of online traffic, far surpassing the most popular social networks. Because of this, any page that has a well-developed Digital Marketing strategy needs to create a website thinking about SEO in order to collect the majority of the public that may be interested in that product or service.