If you have a business and are thinking of enhancing your digital marketing strategy beyond your own website, YouTube can be a great tool. YouTube is today the second largest search engine in the world, losing only to Google (which by the way owns YouTube). That's why, if you do a Google search, for example, YouTube videos are often among the results provided. Have you noticed? This is because, in addition to those videos being linked to the topic of your research, they also have good SEO practices.