Referral traffic in Google Analytics: what it is and why it matters

Closely monitoring the performance of a website is very important for any Digital Marketing strategy. After all, the website is your company's virtual presence and must always be available, in addition to being at the top of search engines and offering a great user experience. In this post, we’ll talk about one of the metrics that measure your site’s performance: referral traffic, its importance, how it’s measured and how to improve. Follow us in the next few minutes to learn in detail everything related to this important metric.