In July 2023, Google Analytics will stop processing data and will be officially replaced by its successor, Google Analytics 4.
Imagine that you put together a digital marketing strategy including SEO and relevant keywords to your segment and created a website for your company. And from there, you started to feed it with quality content, following the strategy plans. At first, the results were promising, but, over time, the data showed that accesses and/or engagement dropped. And now? What can be done to reverse this situation? Even more important: what were the causes for this drop in page performance?
Closely monitoring the performance of a website is very important for any Digital Marketing strategy. After all, the website is your company's virtual presence and must always be available, in addition to being at the top of search engines and offering a great user experience. In this post, we’ll talk about one of the metrics that measure your site’s performance: referral traffic, its importance, how it’s measured and how to improve. Follow us in the next few minutes to learn in detail everything related to this important metric.
Google Analytics is one of those must have’s for a website. It’s sole purpose is to gather information about visitor search traffic and to decipher the data collected to produce effective SEO marketing. In order for a website to improve in organic search rankings you have to make edits and tweaks to a website page […]