Knowing the SEO algorithm and being aware of its updates are basic principles for those who want to place themselves on the first pages of Google. The so-called ranking factors are varied, but there are some more important ones – and it is on them that your attention should be directed to achieve the desired results.
To be fully in the world of digital marketing is vital for most companies - this provides immeasurable potential. In this context, a Digital-First strategy is capable of transforming different aspects of a business, leading it to a totally digital future that can be clearly identified in the economic horizon. If you have difficulty with your digital strategies or are starting a new company, here are 5 ways we can help you with that.
SEO Copywriting Services
SEO writing is nothing more than a term that describes the process of writing for search engines. It consists of using good practices so that the text is better classified by search engines like Google or Bing and, consequently, has more relevance and visibility to the public.
In order to help sites that want to improve their positioning in search results, Google has a Webmaster Guidelines, a guide with optimization tips that help the search engine find, index and rank pages. However, in addition to instructions for a good SEO strategy, Google also points out several actions that should not be done.
Black Hat are mainly actions that can be applied on a website in order to improve its ranking. These practices are considered misleading by Google and go in the opposite direction to the recommendations given by the company and the best SEO practices. It is important to point out that Black Hat techniques can cause an immediate increase in traffic, but they are not efficient in the long run.