The maxim “what counts is the first impression” is a reality in the digital environment. A friendly URL is good for Google and good for the user - and the goal of any website or blog is to be easily found. An organized and “clean” address is one of the first lessons in SEO and a fundamental condition for good Digital Marketing practices.
Google currently receives about 100 billion searches every month. This makes the search engine the biggest source of online traffic, far surpassing the most popular social networks. Because of this, any page that has a well-developed Digital Marketing strategy needs to create a website thinking about SEO in order to collect the majority of the public that may be interested in that product or service.
Yes, page experience will be a new Google ranking factor coming into operation next year 2021. And this reaffirms its commitment to the user experience. Content quality remains the focus, but elements like speed, security, navigation and compatibility with mobile devices will now directly influence the position of pages in searches.