Have you ever heard the expression content pruning? It has been gaining more and more relevance since the end of 2022 and is closely linked to the SEO trends for 2023 that should gain more momentum from now on. But if you hadn’t heard it yet, keep reading this article – we’ll explain it better and help you incorporate this concept into your content production strategy.
What is Content Pruning?
In summary, content pruning is the process of reviewing content on a website or webpage and removing outdated or irrelevant content. This could include removing entire pages or just updating existing content to make it more current and relevant.
Content pruning is usually performed as part of a content optimization strategy to improve a website’s search performance and provide a better experience for users. It can help improve bounce rate, increase time on site and increase conversion.
And if you follow the content we publish here, you probably already know that it doesn’t matter when Google’s algorithm is updated: the main objective is always to offer a positive and accurate experience for the user who is doing that specific search. So basically this is what content pruning is: evaluating the content of a website and asking yourself if it is useful for the user who arrives at the page.
How to do Content Pruning?
There are several ways to perform content pruning, but some common steps include:
Conduct a thorough site content assessment to identify outdated or irrelevant content. Analyze everything thoroughly with the user experience as the focal point. That is, if content is useless in the current scenario, delete it. If it’s useful but it’s out of date, please update. Think of the process as if you were actually moving houses – it’s the ideal opportunity to organize everything in a more practical way and get rid of what is no longer useful.
2. Add Content
Realize if, by deleting old content, you didn’t end up creating gaps in what you would like to inform the consumer or potential consumer of your products. If yes, add these themes to the list of content to be produced. The difference is that now the new content that comes in has already been designed for the current algorithm.
Here again, we emphasize the user experience. That is, try to reorganize your site as optimally as possible. Users coming to your site need to find all the important information easily, quickly and accurately.
Finally, when all the changes have been finalized, remember to monitor the website for before and after performance. This process must be constant, because in this way it is possible to analyze which pages were accessed more or less. This information is useful and can guide the process of creating the communication and content strategy.
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