Did you know that Google invites people to test and evaluate search its search engine effectiveness? Yes, we talk a lot about Google bots, but it is important to remember that there are also human beings evaluating how the platform works.
A friendly URL is the address or path that will lead the user to a particular page to check the content he/she wants. This path should be clearly defined, always thinking in technical SEO terms and user experience.
Keywords are essential elements for content development and search engine rankings. However, its use is not totally unrestricted, it is always necessary to deal with keyword density.
Do you know what clickbait is? Probably so, even if I don't recognize the term. Imagine you're browsing online and came across the headline "I thought it didn't work for hair growth, but I tested it and everything changed." Surely you will be curious to know what "this" in the title is talking about. And you will end up clicking the link to learn more about it. This is clickbait. Yes, you took the bait!
To get your page well ranked in Google searches, you need to follow a series of steps. If you are starting to work on this - or even if you already do work - you are probably already familiar with most of these steps. So it is quite possible that you have come across expressions as Googlesbots and Google crawler, right? If you have read about this but you still do not understand what these "beings" of the virtual world do, read on.