Much has been said about Google's voice search. According to General Voice Search Statistics data, by 2020, 50 percent of all internet searches will be voice-based. Today, about 20 percent of searches made by a cell phone are via voice and about 60 percent of smartphone users have tried to do at least one voice search in the last 12 months. It is a resource whose use is growing and has a lot of potential. But for companies that have websites, blogs and channels on YouTube, how do you favor this growth in voice searches? In this post, we will delve a bit more into the subject.