Black Hat are mainly actions that can be applied on a website in order to improve its ranking. These practices are considered misleading by Google and go in the opposite direction to the recommendations given by the company and the best SEO practices. It is important to point out that Black Hat techniques can cause an immediate increase in traffic, but they are not efficient in the long run.
Google currently receives about 100 billion searches every month. This makes the search engine the biggest source of online traffic, far surpassing the most
popular social networks.
Because of this, any page that has a well-developed Digital Marketing strategy needs to
create a website thinking about SEO in order to collect the majority of the public that may be interested in that product or service.
Yes, page experience will be a new Google ranking factor coming into operation next year 2021. And this reaffirms its commitment to the user experience. Content quality remains the focus, but elements like speed, security, navigation and compatibility with mobile devices will now directly influence the position of pages in searches.
SEO for mobile, or just Mobile SEO, gathers the best practices, strategies, configurations, methodologies and tools used by developers, webmasters and marketing professionals to guarantee indexing and improve the ranking of websites in searches performed on mobile devices. Today, most searches are done via mobile, so it is essential to be aware of the good SEO practices related to this.
Many companies that wish to increase their sales on the internet create an institutional website to achieve their goals. However, having a website is not
an automatic guarantee of results. You need to monitor your domain in detail to find the perfect strategy.