If you have or if you want to have an e-commerce, you probably know that it's not easy to perform well in sales all the time. How to be seen in the midst of so much competition? How to make room in the ocean of the internet? One of the essential tools for any online business is digital marketing.
The year 2020 is finally here! Therefore, it is natural that we ask ourselves what will be the next steps in the world of content marketing. The user/lead/consumer will have more and more decisive participation, as the videos continue on the rise. Among news and continuities, the sector will have more and more depth in content, with quality being a priority.
If you are reading this post, chances are you already know the importance of having a digital marketing strategy to grow your business. This includes, of course, a website with an effective layout (which is beautiful, clear, objective and, most importantly, responsive - so that it can be accessed on both desktop and mobile); the hosting on a server that ensures that your page is always up and running; and finally, having a good SEO strategy that attracts customers who are looking for the product or service that you offer.
Internal links are an important tool in your SEO strategy. They help not only in the performance of your blog, but also in the user experience. In this case, internal links are all those that link to another page of the same site. All links to pages or articles within the same domain are internal. But if I link to a Wikipedia page, for example, the link in question would already be an external link.
Did you know that Google invites people to test and evaluate search its search engine effectiveness? Yes, we talk a lot about Google bots, but it is important to remember that there are also human beings evaluating how the platform works.