A friendly URL is the address or path that will lead the user to a particular page to check the content he/she wants. This path should be clearly defined, always thinking in technical SEO terms and user experience.
Keywords are essential elements for content development and search engine rankings. However, its use is not totally unrestricted, it is always necessary to deal with keyword density.
Do you know what clickbait is? Probably so, even if I don't recognize the term. Imagine you're browsing online and came across the headline "I thought it didn't work for hair growth, but I tested it and everything changed." Surely you will be curious to know what "this" in the title is talking about. And you will end up clicking the link to learn more about it. This is clickbait. Yes, you took the bait!
There is a lot of talk about SEO techniques. Usually, focusing on techniques you've probably heard and read a lot. Many of these techniques have already been talked about in previous posts here. This goes from choosing a good title and keywords in a blog post or page to link building and etc.
Thank you Langara College for having me to talk about Search Engine Optimization to the marketing...