How to Improve Your SEO Strategy: Get Know the EAT and YMYL Acronyms

February 1, 2022
EAT stands for Expertise, Authority and Trust — three factors Google uses to measure the trust it should place in a brand or website. YMYL means Your Money, Your Life. This categorizes industries and search queries that could result in the searcher entrusting their money or their life (i.e. their health and well-being) to a company. And what do these two acronyms have to do with your company's SEO strategy? That's what we'll find out in today's article.

SEO in 2022: know the next trends and see how to adapt your website now

September 10, 2021
Working with SEO strategy in 2022 will remain as or even more important than it ever was. After all, Google remains the biggest source of traffic on the planet, without slowing down. On the contrary: to give you an idea, in year 2014 Google registered about 100 billion monthly searches. 7 years later, the number has already doubled and continues to grow consistently.

The google traffic visits to my site dropped! What should I do?

Imagine that you put together a digital marketing strategy including SEO and relevant keywords to your segment and created a website for your company. And from there, you started to feed it with quality content, following the strategy plans. At first, the results were promising, but, over time, the data showed that accesses and/or engagement dropped. And now? What can be done to reverse this situation? Even more important: what were the causes for this drop in page performance?