Working with SEO strategy in 2022 will remain as or even more important than it ever was. After all, Google remains the biggest source of traffic on the planet, without slowing down. On the contrary: to give you an idea, in year 2014 Google registered about 100 billion monthly searches. 7 years later, the number has already doubled and continues to grow consistently.
However, content strategies must be adapted to the constant changes that the search engine makes to prioritize the user experience. There are updates to Google’s algorithm that must be taken into account, adjustments that must be made, and optimizations that can generate that extra traffic to your page. So, if you want to prepare yourself (and your website) for what’s next in 2022, read this article to better understand the scenario.
5 SEO Trends to follow in 2022
1. Core Web Vitals
One of the main SEO trends in 2022 is the implementation of changes proposed by Google. Now, the Google search engine has implemented a new adjustment to value sites that perform well in the so-called Core Web Vitals. What we know as Core Web Vitals is a set of three metrics that measure important aspects of website speed, interactivity with users, and visual stability of the page.
This means that it is not enough for your page to host quality content in your area. Users who come to it must be able to access this content easily and securely. The page, of course, also needs to be responsive, as mobile searches continue to rise.
2. Focus on image optimization
One of the main focuses of searches in 2022 will be images. Not only because they are increasingly relevant in everyday life, but also because several tools and applications focused on images have emerged in recent times, with one of the main examples being Google Lens, which sees an image and tries to identify which object is pictured in it.
This is especially true for companies that sell products such as semi-new cars, clothing, bags, home decor items, and more. All of them can gain a lot from the traffic coming from Google Images. That is, each and every image you upload to your page must have its name and hidden text optimized for it to be easily found.
3. Feature strategic snippets
Features snippets are increasingly important to Google, especially those that generate so-called “no-click searches”, which are those whose response to the user’s search appears directly on Google. For example, something like “who is the president of the United States?”.
For companies, this type of action may not seem very interesting. After all, why invest in appearing in snippets that don’t generate clicks? Well, there’s actually a few reasons. One of them is the fact that it is possible to entice the audience to continue reading your content that appears in the features snippets. For this, it is important to answer questions clearly, but also to use elements to instigate the reading sequence.
The second reason is the fact that appearing frequently in features snippets makes the public see your site as more trustworthy than usual. It’s a kind of effect that takes time to happen, but builds your authority with the public.
4. Content with greater authority and depth
The quality and depth of published content are always SEO concerns. In 2022, they will assume even greater importance. First, it’s important to understand that your most important content should be over 3000 words, while the most basic should be between 900 and 1200 words. Only in the latter case should you make and posts content between 350 and 500 words, which doesn’t rank that well.
In addition, your content should link to authoritative sources recognized by Google to show how you use good sources. Like serious news portals, official and government websites.
5. Google Discover will be even more important
Finally, Google Discover will gain greater importance to your SEO in 2022. To appear there more often, you’ll need to create interesting, trending content with a good click-through rate.
To do this, make titles that are thought-provoking but not appealing. Invest in good images too. And, of course, use the tools that Google itself launches, such as Google Web Stories.
These are the main SEO trends in 2022. Next year will be a period of significant change in the Content Marketing and Search Engine Marketing segment, but things tend to improve for those who do a good job, follow the rules and really produce content of value to their followers and audience. Just understand the changes and improve your strategy to achieve them.