If you have a website or blog for your company, you know that composing a blog post is a complex job. There are many factors to consider besides the text itself (which, of course, must be well written and with quality information): keywords, formatting, SEO optimization and the list goes on…
Working with SEO strategy in 2022 will remain as or even more important than it ever was. After all, Google remains the biggest source of traffic on the planet, without slowing down. On the contrary: to give you an idea, in year 2014 Google registered about 100 billion monthly searches. 7 years later, the number has already doubled and continues to grow consistently.
Knowing the SEO algorithm and being aware of its updates are basic principles for those who want to place themselves on the first pages of Google. The so-called ranking factors are varied, but there are some more important ones – and it is on them that your attention should be directed to achieve the desired results.
Imagine that you put together a digital marketing strategy including SEO and relevant keywords to your segment and created a website for your company. And from there, you started to feed it with quality content, following the strategy plans. At first, the results were promising, but, over time, the data showed that accesses and/or engagement dropped. And now? What can be done to reverse this situation? Even more important: what were the causes for this drop in page performance?
In order to help sites that want to improve their positioning in search results, Google has a Webmaster Guidelines, a guide with optimization tips that help the search engine find, index and rank pages. However, in addition to instructions for a good SEO strategy, Google also points out several actions that should not be done.