Marketing via Google Maps seeks to increase the visibility of local businesses through its search and geolocation services. In addition to strengthening outreach, promotion, and customer relationship strategies, Google Maps ranks high in local searches, making it a powerful SEO tool.
Did you know that Google invites people to test and evaluate search its search engine effectiveness? Yes, we talk a lot about Google bots, but it is important to remember that there are also human beings evaluating how the platform works.
A friendly URL is the address or path that will lead the user to a particular page to check the content he/she wants. This path should be clearly defined, always thinking in technical SEO terms and user experience.