Google Ads vs. SEO: understand the differences of each strategy

A very common question among business owners is how to get more visits to a website or blog. And among the main forms to increase this online traffic are: to use Google Ads and to use techniques to appear well positioned in Google searches, such as the SEO strategies that we talk a lot about in our blog here.

Why is it important to use digital marketing practices in your e-commerce?

If you have or if you want to have an e-commerce, you probably know that it's not easy to perform well in sales all the time. How to be seen in the midst of so much competition? How to make room in the ocean of the internet? One of the essential tools for any online business is digital marketing.