Clickbait: understand what it is and when it’s worth using

Do you know what clickbait is? Probably so, even if I don't recognize the term. Imagine you're browsing online and came across the headline "I thought it didn't work for hair growth, but I tested it and everything changed." Surely you will be curious to know what "this" in the title is talking about. And you will end up clicking the link to learn more about it. This is clickbait. Yes, you took the bait!

Googlesbots: understand what Google robots are and how they work

To get your page well ranked in Google searches, you need to follow a series of steps. If you are starting to work on this - or even if you already do work - you are probably already familiar with most of these steps. So it is quite possible that you have come across expressions as Googlesbots and Google crawler, right? If you have read about this but you still do not understand what these "beings" of the virtual world do, read on.

How does Google voice search work?

Much has been said about Google's voice search. According to General Voice Search Statistics data, by 2020, 50 percent of all internet searches will be voice-based. Today, about 20 percent of searches made by a cell phone are via voice and about 60 percent of smartphone users have tried to do at least one voice search in the last 12 months. It is a resource whose use is growing and has a lot of potential. But for companies that have websites, blogs and channels on YouTube, how do you favor this growth in voice searches? In this post, we will delve a bit more into the subject.