The maxim “what counts is the first impression” is a reality in the digital environment. A friendly URL is good for Google and good for the user - and the goal of any website or blog is to be easily found. An organized and “clean” address is one of the first lessons in SEO and a fundamental condition for good Digital Marketing practices.
Google currently receives about 100 billion searches every month. This makes the search engine the biggest source of online traffic, far surpassing the most
popular social networks.
Because of this, any page that has a well-developed Digital Marketing strategy needs to
create a website thinking about SEO in order to collect the majority of the public that may be interested in that product or service.
Yes, page experience will be a new Google ranking factor coming into operation next year 2021. And this reaffirms its commitment to the user experience. Content quality remains the focus, but elements like speed, security, navigation and compatibility with mobile devices will now directly influence the position of pages in searches.
Anyone who works as a strategic copywriter needs to know how to use heading tags in SEO. After all, they are essential not only to visually organize the content, but to inform the material's priority to Google. This is necessary because, despite having 100 billion monthly searches, Google cannot (yet) understand the content of the text on its own.
Closely monitoring the performance of a website is very important for any Digital
Marketing strategy. After all, the website is your company's virtual presence and must always be available, in addition to being at the top of search engines
and offering a great user experience.
In this post, we’ll talk about one of the metrics that measure your site’s performance: referral traffic, its importance, how it’s measured and how to improve. Follow us in the next few minutes to learn in detail everything related to this important metric.