Google has just announced some changes in the way search results appear on mobile devices.
SEO for Websites: Do You Know Which Pages Are Most Important on a Website? And How to Optimize Them?
Hardly a company website is made up of just one page, right? The vast majority of them are organized into a series of pages or internal sections - such as 'home', 'about', 'contact', 'blog', 'products', for example.
In late August, Google released new guidelines for website creators and owners. This is an update to Google Helpful Content, which has the simple goal of making creators work harder to create good content.
Google's algorithm is changing very often, so every marketer who works with SEO should be aware of these updates to change their digital strategies or create new ones. This makes many companies wonder what SEO challenges they will encounter.
In April, Google announced that it will add a label for “highly cited content” to search results. The aim is to highlight the most reliable original sources. According to the company, the novelty aims to help readers find “the most useful or relevant information for a news story”. But how can this update impact companies, marketers and SEO specialists? Let's find out in this article.