One solution to this problem is to update your existing blog posts instead of starting from scratch. Especially those ones that are on Google's first pages.
SEO for Websites: Do You Know Which Pages Are Most Important on a Website? And How to Optimize Them?
Hardly a company website is made up of just one page, right? The vast majority of them are organized into a series of pages or internal sections - such as 'home', 'about', 'contact', 'blog', 'products', for example.
What defines good content? After all, what's good for you is good for other people too? When we talk about good content, we are talking about content that delivers a good experience for those looking for something specific; content that goes beyond expectations.
Yes, a blog post needs to be complete and well-written content to appear on the first pages of Google. Everyone who works with SEO knows this well, right? But it is necessary to remember that this is not the only objective of a text like this. It also needs to generate leads, which can turn into future sales.
If you have a website or blog for your company, you know that composing a blog post is a complex job. There are many factors to consider besides the text itself (which, of course, must be well written and with quality information): keywords, formatting, SEO optimization and the list goes on…