Rewriting Articles for SEO: Supercharge Your Organic Traffic

If you’re looking to breathe new life into your website and boost your organic traffic, then it’s time to dive into the world of rewriting articles for SEO. You might be wondering, why bother? Well, buckle up because we’re about to unpack why this practice is so important and what you can and can’t change in an article to make it shine in the eyes of search engines.

Why Rewriting Your Articles for SEO Matters

So, why is rewriting articles for SEO a big deal? Simple. The online world is a whirlwind of content, with millions of articles being published every day. If you want your piece of the pie, you’ve got to stand out, and that means getting noticed by search engines like Google.

SEO (Search Engine Optimization) is like the secret sauce that can make or break your online visibility. When you rewrite your articles with SEO in mind, you’re essentially telling search engines, “Hey, my content is relevant, useful, and deserves to be ranked high!”

But What Can I Change in an Article?

Now, let’s talk about what’s fair game when rewriting articles for SEO. You can change:

  1. ¬†Keywords: You can update or insert keywords strategically. This includes your primary keyword and related terms. Just don’t go overboard; keyword stuffing is an old strategy. Focus on the most important ones.
  2. Title and Headings: Tweak your article’s title and headings to make them more enticing and keyword-rich. Clear, catchy titles grab readers’ attention and help search engines understand your content.
  3. Content Structure: Improve the flow and structure of your article. Break up long paragraphs, use bullet points, and add relevant subheadings for a better reading experience.
  4. Fresh Content: If your article is outdated, update the information. Google loves fresh content, and readers appreciate accuracy.
  5. Meta Description: Craft an attention-grabbing meta description that includes your target keywords. This is the mini-presentation of your article in search results, so make it count.
  6. Publication Date: If you have a post that is highly consulted by the public or that you know is on the first pages of Google search results, take the opportunity also to update the date (you can even include an indication of this in the title, such as [2023] at the end, for example). This helps draw people’s attention to your article. But that should come with updates to the text as well, of course.

What Can’t I Change in an Article?

While you’ve got a lot of room to play around, some things are off-limits when rewriting articles:

  1. Core Message: If your article is about baking the perfect chocolate chip cookies, don’t suddenly turn it into a guide on training cats. Stay on-topic and true to your article’s core message.
  2. Voice and Style: Keep the article’s tone, style, and voice consistent. If it’s a friendly blog post, don’t turn it into a formal research paper.
  3. Authorship: Give credit where it’s due. If someone else wrote a section or contributed to your article, acknowledge them appropriately.
  4. URL: Although you can change critical elements of a post, such as title, keywords, and even date, it’s interesting to keep the URL the same – changes can cause instability in Google’s indexing.

The SEO Magic Happens

Here’s the deal: When you rewrite articles for SEO, you’re not just refreshing old content; you’re telling search engines that you are aware of your content, and that it is good and ready to receive readers.

By strategically tweaking keywords, making your article structure reader-friendly, and ensuring your information is up-to-date, you’re setting the stage for better search engine rankings. That means more eyes on your content, more clicks, and, ultimately, more organic traffic.

SEO Consultant in Vancouver

If you need help planning your posts with a focus on an SEO strategy – whether it’s writing new content or updating what you already have – please contact us. We have professionals specialized in SEO techniques and we can help you in this process. To contact us, click here.