How to Improve Your SEO Strategy: Get Know the EAT and YMYL Acronyms

February 1, 2022
EAT stands for Expertise, Authority and Trust — three factors Google uses to measure the trust it should place in a brand or website. YMYL means Your Money, Your Life. This categorizes industries and search queries that could result in the searcher entrusting their money or their life (i.e. their health and well-being) to a company. And what do these two acronyms have to do with your company's SEO strategy? That's what we'll find out in today's article.

SEO for YouTube: Learn How to Do It in 5 Easy Steps

November 5, 2021
If you have a business and are thinking of enhancing your digital marketing strategy beyond your own website, YouTube can be a great tool. YouTube is today the second largest search engine in the world, losing only to Google (which by the way owns YouTube). That's why, if you do a Google search, for example, YouTube videos are often among the results provided. Have you noticed? This is because, in addition to those videos being linked to the topic of your research, they also have good SEO practices.