Of all the types of online search that exist today, none better matches the growing advancement of mobile experiences such as voice search. In the US, for example, about a third of the population uses voice search capabilities, which corresponds to at least 40% of all internet users in the country according to Emarketer data.
EAT stands for Expertise, Authority and Trust — three factors Google uses to measure the trust it should place in a brand or website. YMYL means Your Money, Your Life. This categorizes industries and search queries that could result in the searcher entrusting their money or their life (i.e. their health and well-being) to a company. And what do these two acronyms have to do with your company's SEO strategy? That's what we'll find out in today's article.
If you've ever come across the Yoast SEO plugin, you've certainly heard about transition words. But, do you know how to use them, and how important are they to create a more intelligible text? In this content, we share some tips on how and why to use transition words in posts.
If you have a website or blog for your company, you know that composing a blog post is a complex job. There are many factors to consider besides the text itself (which, of course, must be well written and with quality information): keywords, formatting, SEO optimization and the list goes on…
If you have a business and are thinking of enhancing your digital marketing strategy beyond your own website, YouTube can be a great tool. YouTube is today the second largest search engine in the world, losing only to Google (which by the way owns YouTube). That's why, if you do a Google search, for example, YouTube videos are often among the results provided. Have you noticed? This is because, in addition to those videos being linked to the topic of your research, they also have good SEO practices.