SEO for Lead Conversion: Check Out Tips on How to Optimize Your Content for Sales Too

Yes, a blog post needs to be complete and well-written content to appear on the first pages of Google. Everyone who works with SEO knows this well, right? But it is necessary to remember that this is not the only objective of a text like this. It also needs to generate leads, which can turn into future sales.

“Highly Cited Content” Label: How to Stand Out with Google’s New Update Through SEO

In April, Google announced that it will add a label for “highly cited content” to search results. The aim is to highlight the most reliable original sources. According to the company, the novelty aims to help readers find “the most useful or relevant information for a news story”. But how can this update impact companies, marketers and SEO specialists? Let's find out in this article.

How to Improve Your SEO Strategy: Get Know the EAT and YMYL Acronyms

February 1, 2022
EAT stands for Expertise, Authority and Trust — three factors Google uses to measure the trust it should place in a brand or website. YMYL means Your Money, Your Life. This categorizes industries and search queries that could result in the searcher entrusting their money or their life (i.e. their health and well-being) to a company. And what do these two acronyms have to do with your company's SEO strategy? That's what we'll find out in today's article.