Google has just announced some changes in the way search results appear on mobile devices.
SEO for Websites: Do You Know Which Pages Are Most Important on a Website? And How to Optimize Them?
Hardly a company website is made up of just one page, right? The vast majority of them are organized into a series of pages or internal sections - such as 'home', 'about', 'contact', 'blog', 'products', for example.
In late August, Google released new guidelines for website creators and owners. This is an update to Google Helpful Content, which has the simple goal of making creators work harder to create good content.
Google's algorithm is changing very often, so every marketer who works with SEO should be aware of these updates to change their digital strategies or create new ones. This makes many companies wonder what SEO challenges they will encounter.
What defines good content? After all, what's good for you is good for other people too? When we talk about good content, we are talking about content that delivers a good experience for those looking for something specific; content that goes beyond expectations.