To get your page well ranked in Google searches, you need to follow a series of steps. If you are starting to work on this – or even if you already do work – you are probably already familiar with most of these steps. So it is quite possible that you have come across expressions as Googlesbots and Google crawler, right? If you have read about this but you still do not understand what these “beings” of the virtual world do, read on.
What are the Googlesbots or Google crawlers?
Basically, Googlesbots is a crawl algorithm used to find content on the internet and register in the database. This software navigates through links and adds them to the Google index.
It’s the bots (or crawlers) that recognize content optimization and allow the ranking. They define whether your website or blog post deserves to be on the first page of searches for that specific keyword or not. So if your post is among the first results for that term, thank the bot! But also keep on producing quality content because that’s what it crawls.
What are the main evaluation criteria?
For starters, bots analyze URL, text content, alt text, title, keywords, and more. For Googlebot, there are two points about the keyword that are considered: the quality of the text and how often that particular term appears in the content. It is also important to note that the bots do their search in a semantic field of the used term – that means that they also also considers the equivalent expressions, not only the exact words.
The algorithm also notes overuse of keywords – and when that happens, it usually penalizes that page in the ranking. Basically, this means that you do have to repeat keywords in a text, but it needs to make sense in the general context. Don’t over repeat keywords without intelligible reason.
Other criteria
URL: The lifetime of a page is well taken into account. This means that it is important to avoid changing elements in the slug after that page is already online. Every time the URL is changed, the Googlebots see that page as a new one (even if it is within an older domain).
Images: Images are essential to turning Google users into visitors to your site. So be sure to fill in the alt text field with the reference keywords for that content when you include any images on your website or blog posts.
Link building: Inserting links to external content that is complementary to yours is an interesting way to improve your ranking. Always look for quality content, great sites and related pages.
Desktop and mobile: There are two types of Googlebots, the desktop crawlers and the mobile crawlers. Therefore, it is important that your page be responsive to reach the two types of users who may be looking for content related to your website.
In short, keep working on Googlebot-pleasing
techniques – and hoping you can do it!