Black Hat are mainly actions that can be applied on a website in order to improve its ranking. These practices are considered misleading by Google and go in the opposite direction to the recommendations given by the company and the best SEO practices. It is important to point out that Black Hat techniques can cause an immediate increase in traffic, but they are not efficient in the long run.
The maxim “what counts is the first impression” is a reality in the digital environment. A friendly URL is good for Google and good for the user - and the goal of any website or blog is to be easily found. An organized and “clean” address is one of the first lessons in SEO and a fundamental condition for good Digital Marketing practices.
Yes, page experience will be a new Google ranking factor coming into operation next year 2021. And this reaffirms its commitment to the user experience. Content quality remains the focus, but elements like speed, security, navigation and compatibility with mobile devices will now directly influence the position of pages in searches.
Anyone who works as a strategic copywriter needs to know how to use heading tags in SEO. After all, they are essential not only to visually organize the content, but to inform the material's priority to Google. This is necessary because, despite having 100 billion monthly searches, Google cannot (yet) understand the content of the text on its own.
SEO for mobile, or just Mobile SEO, gathers the best practices, strategies, configurations, methodologies and tools used by developers, webmasters and marketing professionals to guarantee indexing and improve the ranking of websites in searches performed on mobile devices. Today, most searches are done via mobile, so it is essential to be aware of the good SEO practices related to this.