EAT stands for Expertise, Authority and Trust — three factors Google uses to measure the trust it should place in a brand or website. YMYL means Your Money, Your Life. This categorizes industries and search queries that could result in the searcher entrusting their money or their life (i.e. their health and well-being) to a company. And what do these two acronyms have to do with your company's SEO strategy? That's what we'll find out in today's article.
If you've ever come across the Yoast SEO plugin, you've certainly heard about transition words. But, do you know how to use them, and how important are they to create a more intelligible text? In this content, we share some tips on how and why to use transition words in posts.
It is very common for SEO to be confused with a strategy that works best for large companies only. Many professionals support this concept, as they believe that organic optimization is similar to the working logic of sponsored links.
Working with SEO strategy in 2022 will remain as or even more important than it ever was. After all, Google remains the biggest source of traffic on the planet, without slowing down. On the contrary: to give you an idea, in year 2014 Google registered about 100 billion monthly searches. 7 years later, the number has already doubled and continues to grow consistently.
When thinking about new communication strategies, it's common to wonder which is better: Vancouver SEO or Inbound Marketing. There is no single answer, as everything will depend on your customer. In order to know exactly what is best in each case, it is important to know the particularities and results of each method. That's what we are talking about today in this article.