Vancouver SEO Company: 5 ways we can help you build your digital-first strategy

To be fully in the world of digital marketing is vital for most companies - this provides immeasurable potential. In this context, a Digital-First strategy is capable of transforming different aspects of a business, leading it to a totally digital future that can be clearly identified in the economic horizon. If you have difficulty with your digital strategies or are starting a new company, here are 5 ways we can help you with that.

Black Hat: What is it, what are common practices and why not to do it [part 2]

In order to help sites that want to improve their positioning in search results, Google has a Webmaster Guidelines, a guide with optimization tips that help the search engine find, index and rank pages. However, in addition to instructions for a good SEO strategy, Google also points out several actions that should not be done.

Black Hat SEO: What is it, what are common practices and why not to do it [part 1]

Black Hat are mainly actions that can be applied on a website in order to improve its ranking. These practices are considered misleading by Google and go in the opposite direction to the recommendations given by the company and the best SEO practices. It is important to point out that Black Hat techniques can cause an immediate increase in traffic, but they are not efficient in the long run.

Friendly URL: one of the simplest ways to improve your ranking

The maxim “what counts is the first impression” is a reality in the digital environment. A friendly URL is good for Google and good for the user - and the goal of any website or blog is to be easily found. An organized and “clean” address is one of the first lessons in SEO and a fundamental condition for good Digital Marketing practices.