With the constant updates of Google's algorithm and new ways of producing content, the forecast is that there will be important changes in search engines for the next year.
In late August, Google released new guidelines for website creators and owners. This is an update to Google Helpful Content, which has the simple goal of making creators work harder to create good content.
Yes, a blog post needs to be complete and well-written content to appear on the first pages of Google. Everyone who works with SEO knows this well, right? But it is necessary to remember that this is not the only objective of a text like this. It also needs to generate leads, which can turn into future sales.
Of all the types of online search that exist today, none better matches the growing advancement of mobile experiences such as voice search. In the US, for example, about a third of the population uses voice search capabilities, which corresponds to at least 40% of all internet users in the country according to Emarketer data.
EAT stands for Expertise, Authority and Trust — three factors Google uses to measure the trust it should place in a brand or website. YMYL means Your Money, Your Life. This categorizes industries and search queries that could result in the searcher entrusting their money or their life (i.e. their health and well-being) to a company. And what do these two acronyms have to do with your company's SEO strategy? That's what we'll find out in today's article.