When thinking about new communication strategies, it’s common to wonder which is better: Vancouver SEO or Inbound Marketing. There is no single answer, as everything will depend on your customer. In order to know exactly what is best in each case, it is important to know the particularities and results of each method. That’s what we are talking about today in this article.
What is Vancouver SEO and what is it for?
Vancouver SEO, as we always talk about in here, means Vancouver Search Engine Optimization, that is, optimization for search engines. To understand in a practical way, just think about Google and how it responds to your questions.
Why when you search for “dentist in Vancouver”, it shows website A, then website B and so on, below the ads, right? The result is not random. It is determined by logic!
Google, as well as other search engines, have robots capable of reading and evaluating websites according to their relevance to users. Several criteria are analyzed, from content, usability to market authority.
That’s where Vancouver SEO comes in. Vancouver SEO Companies can work to be well positioned in search engines and, consequently, receive more clicks. According to Backlinko’s research, Google’s top three sites receive 30% of visitors and less than 1% navigate to the second page.
While paid media—that is, paid pay per click ads—is important, investing in Vancouver SEO is yet another way to appear to users, get more engagement, get more visits, and better chances to sell. In other words, one strategy does not cancel out the other.
But what about Inbound Marketing?
Inbound Marketing is a set of strategies aimed at relating to the consumer public. And this is different from just showing products to customers. It’s a real journey to the point of purchase.
In Inbound Marketing, there are three stages of the sales funnel and each one determines the content that will be delivered. The top materials are aimed at answering a user’s doubt and, consequently, making him/her aware of your brand. Example: what are invisible aligners for teeth?
The middle of the sales funnel is more aimed at people who know the product but still have questions about the purchase. Companies can create something like: where to do treatment with invisible aligners in Vancouver?
The funnel bottom is the conversion stage and, therefore, serves to show the company’s differentials. An example of content would be: see before and after treatment with invisible aligners at Clinic X in Vancouver.
Do you see the difference in approach between each phase? In short, Inbound Marketing has the following objectives:
* attract: present the brand and products to unknown people;
* convert: transform the audience that was attracted into sales opportunities;
* sell: analyze who is in the buying stage;
* enchanting: building customer loyalty and making him/her become brand promoters.
To do Inbound Marketing, it is necessary to think about some main aspects. Check it out:
* content marketing: through a blog, email marketing and social networks, it is possible to create content considering the purchase stages;
* call to action: as the name says, it is a call to action and must be visible on all pages. For example: “download the e-book”, “find out about the products”, “contact us”, etc;
* SEO: helps to make the website more popular and increase brand interaction.
Vancouver SEO or Inbound Marketing: Which one to adopt?
Once you know both techniques, you may still be wondering whether Vancouver SEO or Inbound Marketing is better. The truth is: there is no more efficient technique. Ideally, companies should adopt both, as they will be able to be well positioned on Google and follow the journey of consumers, increasing the chances of conversion.
Anney Ha Vancouver SEO Company
As you have seen, the techniques are not mutually exclusive, but complementary. So, it is possible to get good results with both marketing strategies. How about adopting both? Contact us to find out which strategy is best suited to your company’s goals!