Importance of Mobile Websites for Businesses

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Your site’s mobile performance now matters to your SEO rankings

As a Vancouver SEO Consultant I keep up with the latest trends in SEO developments. And while mobile use is not new, Google is now responding to the significant changes in mobile search and announced that it is now giving preference to mobile optimized websites for all mobile searches.

Mobile optimized websites will now be sent to mobile platforms above other competitive sites, effectively it down ranking sites that are not also optimized for mobile.

Given that over 10% of page views today are from mobile, optimizing for mobile is now important part of any SEO/SEM strategy.

Optimizing for mobile will increase conversion

Importantly this particular move to mobile can be very positive for your marketing ROI. The adage that “the medium is the message” coined by Marshall McLuhan rings true for mobile marketing. Research shows that optimizing for mobile will lead to more conversion. In fact, mobile searches prove far more actionable than non-mobile web searches.

The 2013 Mobile Path-to-Purchase Study found that 75% of mobile searches produce follow-up actions, 55% of which ultimately make a purchase!

Is your website optimized for search on mobile platforms?

As a SEO consultant in Vancouver BC, I review my client’s website traffic to get data-driven results on critical metrics. I measure my client’s mobile search optimization and conversion rates, so they can make informed decisions that affect their marketing return on investment (ROI) and their bottom line.

As part of my SEO consultation process, I insert tools to the back-end of a client’s website to breakdown and analyze the site’s actual – and potential – ROI.

With these tools I gather actionable data on key SEO metrics such as web design, mobile optimization, use-ability, and search rankings across major search engines such as Google, Bing, Yahoo, MSN, among others.

I look at my client’s online website traffic data to help you make critical, evidence based decisions on the changes needed to improve your digital strategy.

I analyze and inform you based on your data, the overall market data, and the current SEO best practices along with the ongoing developments in search engine optimization. With that, I present SEO related suggestions to improve your website performance and increase its conversions – getting you shoppers and turning them into buyers.

Mobile SEO will increase your Marketing ROI

A primary goal of SEM and SEO is to increase meaningful “calls to action” for your business – customer actions that will increase your digital marketing ROI. Since mobile searches prove far more actionable than non-mobile web searches, it’s not something a competitive player can overlook.

Depending on your business, the particular calls to action we implement may be a product purchase, filling out a form, picking up the phone and calling your business, or filling out a subscription. The critical factors hinge on what’s going to increase profit for your business.

To find out more and improve your SEO, call me at 604.723.7156 or email hianney@gmail.com.

Georgia Straight Best of Vancouver 2014 – For All Vancouver BC Businesses

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Voting in the 19th annual Best of Vancouver survey is now open to all Vancouver BC Businesses! Get your customers to vote for your business and get them to sign up now!

When your customers fill out the form they get to be entered to win a trip as well.

Answer 30 or more questions and you’ll be entered in the grand-prize draw. Win a trip* for two to the world famous Kā`anapali Beach Resort!

Send this link now to everyone and get them to vote for your business at: http://www.straight.com/contests/best-vancouver-ballot

Contest Deadline: Wednesday, July 16, 2014, 5:00 pm
Winner(s) will be contacted either by phone or email.

Form Consent for Canada’s Anti-Spamming Legislation – Connecting with Anney Ha

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Let’s Stay Connected!

Re: NEW CANADIAN ANTI-SPAM LEGISLATION

Dear Clients,

Electronic messages are the best ways for us to keep in touch about projects we’re working on together or to share relevant information.

In compliance with Canada’s Anti-Spamming Legislation (CASL), businesses are required to notify their contact list prior to July 1, 2014 to advise of future commercial electronic messages (CEMs — which may include, but is not limited to, correspondence by: email, web, VOIP, phone, social media, newsletter, or text) and to provide the opportunity to opt-out of such.

We kindly request your consent to continue communicating electronically by clicking on this link: https://docs.google.com/forms/d/112uvDLxqQ2L6svsMVjKTJr9n4_AxkGaPZ6uu4Z1_RvU/viewform?usp=send_form

Any questions, please kindly let me know.

Also you may want to do this for your own business as well if you have newsletter contact lists. You’ll need to protect yourself.

For more information in regards to the Anti-Spam Legislation and to help answer some of your questions, read a very good blog post by Vancouver Chartered Accountants Mew & Company.

Thank you kindly,
Anney



Anney Ha
Vancouver SEO Consultant
cell: 604.723.7156 | email: hianney@gmail.com | web: www.anneyha.ca