In late August, Google released new guidelines for website creators and owners. This is an update to Google Helpful Content, which has the simple goal of making creators work harder to create good content.
Google's algorithm is changing very often, so every marketer who works with SEO should be aware of these updates to change their digital strategies or create new ones. This makes many companies wonder what SEO challenges they will encounter.
What defines good content? After all, what's good for you is good for other people too? When we talk about good content, we are talking about content that delivers a good experience for those looking for something specific; content that goes beyond expectations.
Yes, a blog post needs to be complete and well-written content to appear on the first pages of Google. Everyone who works with SEO knows this well, right? But it is necessary to remember that this is not the only objective of a text like this. It also needs to generate leads, which can turn into future sales.
In April, Google announced that it will add a label for “highly cited content” to search results. The aim is to highlight the most reliable original sources. According to the company, the novelty aims to help readers find “the most useful or relevant information for a news story”. But how can this update impact companies, marketers and SEO specialists? Let's find out in this article.