If you are starting a new business or a similar venture, building a brand is one of the most important steps to take. And one of the challenges in this process is to create a website and optimize it. You know that organic traffic, from good positioning on search engine results pages, is important. But how to do SEO for new, recently launched websites that do not have any domain authority?
1. Concise and effective domain name
Your domain name must be well aligned with your brand and indicate in some way your services or products to your target audience. It should be short, simple and easy to remember. The idea is to make it easier for current and future customers to remember your domain.
A domain name is also an important placement factor. Search engine crawlers analyze the domain name to discern what a webpage is about. Ideally, the domain name will also include a main keyword with which you want the site to position itself.
Finally, check if the domain name you are looking for is available for registration or if it is not very similar to that of any direct competitor.
2. Outline of the site architecture
Draw a “skeleton” or sitemap of the pages that cannot be missing before you start creating it. You can start with a home page, an “about” page, a contact page, and service and sub-service pages, for example. If you plan to have a blog in the future, it is interesting to incorporate a blog section on your website where you can easily organize and add new pages.
3. Foreign aid – Vancouver SEO Company
After the skeleton of the site is ready, analyze whether or not you will need help with both the construction of the site itself and with the optimized content. Remember that automatic website builders are easier to use, but do not give full access to the website’s infrastructure. They are made for usability, not SEO.
Therefore, if you do not have knowledge in the area, the most recommended is to look for a professional to assist you. In Vancouver, we offer optimized content and digital marketing solutions – if you need a quote, contact us by email – [email protected] – or by phone (604-723-7156)
It is at this stage that you need to map the keywords that have to do with your business – what questions would your future customers ask to get to your site? This goes for topics directly related to your business, such as “dentist in Vancouver”, for example, if you are a dentist in Vancouver, but that is far from enough.
A website with quality content should offer relevant information in your area in general, such as “how the treatment with invisible aligners works”, or “5 advantages of dental implants”, for example. Having a calendar of blog post publications helps a lot, as we discussed in the previous post.
4. On-site and off-site SEO
We already know that SEO within the site, or on-site, as we discussed in the topic above, is important. But we must also remember the off-site SEO. Basic SEO for new sites should also include the incorporation of external links to sites with greater authority, implementing a careful strategy of internal links and incorporating sharing buttons on social networks.
That is, in addition to linking other pages on yours, it is also desirable for other pages to link yours. This is not always easy, especially at the beginning. The best way to do this is to create content that draws attention and offers specialized knowledge.
Before launching your website, get a basic idea of the analytics tools that can be used to assess your site’s SEO success. Google Analytics is a good start.
After creating your account, you have access to valuable information on customer acquisition, behavior and conversions. For example, you can see where users of the site are geographically located, determine how much time they spend on different pages of the website, and even check the bounce rate of visitors. With this information, you can get an idea of what customers do and what they don’t like about your site.
From there you can get a sense of where to invest your content production time and focus your efforts where it’s worth it. And if you need an online content quote, ask us for a quote.